Volume 11, Issue Special Issue 2022, Autumn 2022



Real-Time Data Analysis (RTDA) and Proposed Innovative Business Models: A Conceptual Study of the Tourism Industry

Erdem Aktaş; Avşar Kurgun; Emir Ozeren; Berk Kucukaltan

International Journal of Organizational Leadership, 2022, Volume 11, Issue Special Issue 2022, Pages 4-20
DOI: 10.33844/ijol.2022.60336

The paper discusses the importance of Real-Time Data Analysis (RTDA) with innovative fluid business models for the tourism industry. The study uses a conceptual approach to identify innovative fluid tourism business models and their relationships with RTDA based on the problematisation of the crucial need for a holistic, macro understanding of the tourism ecosystem approach rather than framing the issue from a micro point of view. The paper highlights that the current digital era makes it no longer possible for the tourism ecosystem stakeholders to use static models that collect, store, analyse data and make decisions accordingly. Innovative business models should be fluid structural models that use instant data and provide continuous, multiple, and variable decisions with RTDA. The real-time analysis of macro (e.g., countries), meso (e.g., destinations), and micro (e.g., tourists) data obtained from the tourism ecosystem is vital for innovative business models which facilitate the offerings of individualised services and provide increased cooperation between stakeholders using open innovation opportunities in the ecosystem. To date, the tourism industry has not adequately grasped the outcomes and benefits of big data analytics (BDA). While a growing body of literature on big data has focused extensively on technical aspects (e.g., infrastructure, intelligence, and analytical tools), the issue of how and under what conditions BDA can generate value and impacts for various stakeholders involved in the tourism ecosystem remains largely underexplored. Thus, this paper fills this void by being among the first attempts to conceptually explain and propose unique, innovative fluid business models and RTDA in three specific areas in the tourism and hospitality context.

Digital Leadership on Twitter: The Digital Leadership Roles of Sports Journalists on Twitter

Emre Vadi Balci; Salih Tiryaki; Yavuz Demir; Enes Baloğlu

International Journal of Organizational Leadership, 2022, Volume 11, Issue Special Issue 2022, Pages 21-35
DOI: 10.33844/ijol.2022.60337

This study aims to demonstrate the digital leadership roles of Turkish sports journalists on Twitter individually and institutionally. During the Post Covid-19 pandemic process, journalists from institutional newspapers gained more active visibility, particularly on Twitter. Unlike traditional leadership roles, digital leadership is measured more within the context of interconnected relationships with followers and interactions on Twitter. Along with engaging followers on Twitter and attempting to address their interests and needs, sports journalists also compile their institutional and personal opinions and post them on Twitter. For this reason, in the present study, we analyzed the Twitter accounts of five well-known sports journalists actively engaged in Turkey and their institutional newspapers for one month. Then, we compared their followers, interactions, and contents. Accordingly, although online posts of sports journalists were less (n = 922) than the institutions they were employed in, they contrarily received more online interaction (e.g., retweet, mention, like). While 51.82% of Twitter posts shared by sports journalists reflected their own opinions and comments, the remaining 48.18% were typically in the form of mentions and retweets. The interactions of the sports journalists with their followers, at a rate of 28.83% in particular, were a significant rate for satisfying their followers' informational, enquiring, and practical needs. Indeed, such an attempt plays a critical role in the adoption of digital leadership roles by the followers of sports journalists. Contrary to traditional leadership roles, the number of followers and interaction rate were the main factors to signify digital leadership; however, aspects such as institution, age, and economic and social statuses were insignificant in the adoption of sports journalists as digital leaders on Twitter.

Exploring the Transformation of Opinion Leaders from a Traditional to a Digital Mindset

Emre Vadi Balci; Salih Tiryaki; Melis Karakuş

International Journal of Organizational Leadership, 2022, Volume 11, Issue Special Issue 2022, Pages 36-50
DOI: 10.33844/ijol.2022.60338

The advancements in the field of communication concurrently transpire throughout the evolution of the Internet and its accompanying tools. A free communication opportunity over the internet platform has resulted in the involvement of a sizable people mass in this digital environment. Individuals also pose variations in communication styles since Web 2.0 technology promotes interpersonal connection and communication. Such variations have resulted in modification and deformation in the Two-Stage Flow Theory, which is among the traditional communication models. According to the conventional definition, opinion leaders have the force to potentially influence society with their respective approaches and responses to various events and cases. They have revived alongside the changing media contexts. The transition in these platforms proceeds beyond the change in technology since they facilitate a significant portion of social change. Nowadays, opinion leaders appeal to eventuate social change since they have the potential to convey to a sizable mass of internet users. The vast majority of internet users are influenced by the attitudes and accessions of new opinion leaders while making decisions on their social life, political issues, products, and personal investments. On the one hand, people, groups, companies, and political structures that are aware of the indulgent aspects of the opinion leaders try to persuade them; on the other hand, these entities seek to generate their opinion leaders and forge a follower mass for them. The purpose of the study was to assess the concept of an opinion leader introduced by the Two-Stage Flow Theory and the new context in which it has emerged in light of the elaboration of modern communication technology. The study findings revealed that the Internet and its accompanying tools differed the recent opinion leaders from traditional ones; however, the most critical pillar of this differentiation was digital domains where opinion leaders appeal to large masses composed of different layers.

The Importance of Leadership in the Time of Covid-19: The Example of Turkish Health Minister Fahrettin Koca’s Youtube Shares

Ümmügülsüm Korkmaz Buluş; Metin Işık; Muzaffer Musab Yılmaz; Berkay Buluş

International Journal of Organizational Leadership, 2022, Volume 11, Issue Special Issue 2022, Pages 51-63
DOI: 10.33844/ijol.2022.60339

Leadership is an important parameter in the healthcare field. The need for a leader with digital skills in the context of social transformation and digitalization has become more important, especially during the Covid-19 pandemic. This study discusses the leadership of the Minister of Health of the Republic of Turkey, Fahrettin Koca, in the context of digital environments during the pandemic. The reason for choosing Minister Koca as the leader is that he undertook the responsibilities of informing, persuading, and guiding citizens about the Covid-19 Pandemic. Koca has impressed the citizens of the Republic of Turkey with the shares he made from digital media at regular intervals with his rhetoric, knowledge, and vision. The aim of the study is to reveal how transformational leadership in the field of health is applied in digital environments after the Covid-19 in Turkey. Press meetings held by Minister Koca were evaluated based on transformational leadership categories to raise public awareness in the digital environment. In this qualitative research, the data were obtained from the official Youtube account of Minister of Health Koca. The data were evaluated by content analysis method using the MAXQDA program. The phenomenon of digital leadership after Covid-19 was discussed through digital transformation and leadership theories. As a result of the study, it was seen that Health Minister Koca have transformational leadership capability at both individual and organizational level.

Examining the Relationship between Aspects of Human Capital Management and Employee Job Performance: Mediating Role of Employee Engagement and Moderating Role of Perceived Organizational Support

Abel Gebremedhn Desta; Work Mekonnen Tadesse; Wubshet Bekalu Mulusew

International Journal of Organizational Leadership, 2022, Volume 11, Issue Special Issue 2022, Pages 64-86
DOI: 10.33844/ijol.2022.60340

This paper examined the effect of the selected aspects of human capital management on employee job performance and the mediating role of employee engagement. Likewise, this study tested the moderation role of perceived organizational support on the HCM-employee performance link. The research sample is the responses of 426 participants from twelve banking organizations operating in Addis Ababa, Ethiopia, utilizing the social exchange theory and the theory of the resource-based view. This paper is structured quantitatively, with stratified and simple random sampling techniques. The research model analysis method applies structural equation modeling with AMOS to test the hypothesized relationships.  The results showed that the Human Capital Management (HCM) practices, namely knowledge accessibility, learning capacity, workforce optimization, leadership practice, and career advancement, positively related to employee job performance. Moreover, the bias-corrected bootstrapping iteration revealed that employee engagement partially mediates this relationship between aspects of human capital management and employee job performance. The findings also show that perceived organizational support positively moderates the association between knowledge accessibility, learning capacity, leadership practice, career advancement, and employee job performance. Conversely, it has an insignificant moderation effect on the association between workforce optimization and employee job performance. Finally, the limitations and future research implications are discussed.