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Digital Leadership on Twitter: The Digital Leadership Roles of Sports Journalists on Twitter

    Authors

    • Emre Vadi Balci 1
    • Salih Tiryaki 2
    • Yavuz Demir 3
    • Enes Baloğlu 4

    1 Department of Journalism, Usak University, Turkey

    2 Department of Journalism, Selçuk University, Turkey

    3 Institute of Social Sciences, Selçuk University, Turkey

    4 Department of Journalism, Bozok University, Turkey

,

Document Type : Articles

10.33844/ijol.2022.60337
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Abstract

This study aims to demonstrate the digital leadership roles of Turkish sports journalists on Twitter individually and institutionally. During the Post Covid-19 pandemic process, journalists from institutional newspapers gained more active visibility, particularly on Twitter. Unlike traditional leadership roles, digital leadership is measured more within the context of interconnected relationships with followers and interactions on Twitter. Along with engaging followers on Twitter and attempting to address their interests and needs, sports journalists also compile their institutional and personal opinions and post them on Twitter. For this reason, in the present study, we analyzed the Twitter accounts of five well-known sports journalists actively engaged in Turkey and their institutional newspapers for one month. Then, we compared their followers, interactions, and contents. Accordingly, although online posts of sports journalists were less (n = 922) than the institutions they were employed in, they contrarily received more online interaction (e.g., retweet, mention, like). While 51.82% of Twitter posts shared by sports journalists reflected their own opinions and comments, the remaining 48.18% were typically in the form of mentions and retweets. The interactions of the sports journalists with their followers, at a rate of 28.83% in particular, were a significant rate for satisfying their followers' informational, enquiring, and practical needs. Indeed, such an attempt plays a critical role in the adoption of digital leadership roles by the followers of sports journalists. Contrary to traditional leadership roles, the number of followers and interaction rate were the main factors to signify digital leadership; however, aspects such as institution, age, and economic and social statuses were insignificant in the adoption of sports journalists as digital leaders on Twitter.

Keywords

  • Digital leadership
  • Twitter
  • Sports journalists
  • Interaction
  • Follower
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International Journal of Organizational Leadership
Volume 11, Special Issue 2022
November 2022
Page 21-35
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  • Article View: 1,023
  • PDF Download: 732

APA

Balci, E. V. , Tiryaki, S. , Demir, Y. and Baloğlu, E. (2022). Digital Leadership on Twitter: The Digital Leadership Roles of Sports Journalists on Twitter. International Journal of Organizational Leadership, 11(Special Issue 2022), 21-35. doi: 10.33844/ijol.2022.60337

MLA

Balci, E. V. , , Tiryaki, S. , , Demir, Y. , and Baloğlu, E. . "Digital Leadership on Twitter: The Digital Leadership Roles of Sports Journalists on Twitter", International Journal of Organizational Leadership, 11, Special Issue 2022, 2022, 21-35. doi: 10.33844/ijol.2022.60337

HARVARD

Balci, E. V., Tiryaki, S., Demir, Y., Baloğlu, E. (2022). 'Digital Leadership on Twitter: The Digital Leadership Roles of Sports Journalists on Twitter', International Journal of Organizational Leadership, 11(Special Issue 2022), pp. 21-35. doi: 10.33844/ijol.2022.60337

CHICAGO

E. V. Balci , S. Tiryaki , Y. Demir and E. Baloğlu, "Digital Leadership on Twitter: The Digital Leadership Roles of Sports Journalists on Twitter," International Journal of Organizational Leadership, 11 Special Issue 2022 (2022): 21-35, doi: 10.33844/ijol.2022.60337

VANCOUVER

Balci, E. V., Tiryaki, S., Demir, Y., Baloğlu, E. Digital Leadership on Twitter: The Digital Leadership Roles of Sports Journalists on Twitter. International Journal of Organizational Leadership, 2022; 11(Special Issue 2022): 21-35. doi: 10.33844/ijol.2022.60337

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