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Organizational, Financial and Marketing Aspects of Using Adaptive Management in Tourism Enterprises’ Operations During Times of Crisis

    Authors

    • Nataliia Chorna 1
    • Nataliia Korzh 2
    • Natalia Onyshchuk 1
    • Alla Kiziun 1
    • Kateryna Antoniuk 1

    1 Department of Tourism, Hotel and Restaurant Business, Faculty of Trade, Marketing and Services, Vinnytsia Institute of Trade and Economics of State University of Trade and Economics, Vinnytsia, Ukraine

    2 Department of Management and Administration, Faculty of Economics, Management and Law, Vinnytsia Institute of Trade and Economics of State University of Trade and Economics, Vinnytsia, Ukraine

,

Document Type : Articles

10.33844/ijol.2025.60473
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Abstract

The relevance of the research is to develop a scientifically sound methodology for assessing and improving adaptive management, which is critical for the development of the tourism sector in conditions of uncertainty. A system-structural approach, which considers strategic planning as a multi-level management system, and a hierarchy analysis method are applied in the research to decompose management tasks and assess the priority of strategic dominants. The matrices of pairwise comparisons were used to determine local and integral components, for a generalized assessment of the implementation of adaptive management. It has been substantiated that adaptive management has the potential to stabilize the activities of tourism enterprises in multi-vector crisis conditions and is able to provide managerial flexibility and market stability. The research models the introduction of adaptive management for tourism enterprises using a systematic approach and the hierarchy analysis method. The study of a sample of 15 tourism enterprises showed that the combination of local and integral components of dominants (marketing, organization, economics, planning) allowed to accurately identify managerial flexibility and formulate conditions for determining the development strategy. The research is aimed at creating quantitative tools for diagnosing the level of adaptability, which makes it possible to identify key factors of managerial efficiency and directions for its improvement. Further studies can be aimed at developing automated systems for monitoring adaptability and considering a wider range of external factors, which will increase the accuracy of forecasting and the sustainability of tourism enterprises in a crisis.

Keywords

  • Management in tourism
  • Marketing in tourism
  • Tourism organisation
  • Quality management in tourism
  • Tourist destination
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International Journal of Organizational Leadership
Volume 14, First Special Issue 2025
January 2025
Page 201-214
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  • Article View: 35
  • PDF Download: 23

APA

Chorna, N. , Korzh, N. , Onyshchuk, N. , Kiziun, A. and Antoniuk, K. (2025). Organizational, Financial and Marketing Aspects of Using Adaptive Management in Tourism Enterprises’ Operations During Times of Crisis. International Journal of Organizational Leadership, 14(First Special Issue 2025), 201-214. doi: 10.33844/ijol.2025.60473

MLA

Chorna, N. , , Korzh, N. , , Onyshchuk, N. , , Kiziun, A. , and Antoniuk, K. . "Organizational, Financial and Marketing Aspects of Using Adaptive Management in Tourism Enterprises’ Operations During Times of Crisis", International Journal of Organizational Leadership, 14, First Special Issue 2025, 2025, 201-214. doi: 10.33844/ijol.2025.60473

HARVARD

Chorna, N., Korzh, N., Onyshchuk, N., Kiziun, A., Antoniuk, K. (2025). 'Organizational, Financial and Marketing Aspects of Using Adaptive Management in Tourism Enterprises’ Operations During Times of Crisis', International Journal of Organizational Leadership, 14(First Special Issue 2025), pp. 201-214. doi: 10.33844/ijol.2025.60473

CHICAGO

N. Chorna , N. Korzh , N. Onyshchuk , A. Kiziun and K. Antoniuk, "Organizational, Financial and Marketing Aspects of Using Adaptive Management in Tourism Enterprises’ Operations During Times of Crisis," International Journal of Organizational Leadership, 14 First Special Issue 2025 (2025): 201-214, doi: 10.33844/ijol.2025.60473

VANCOUVER

Chorna, N., Korzh, N., Onyshchuk, N., Kiziun, A., Antoniuk, K. Organizational, Financial and Marketing Aspects of Using Adaptive Management in Tourism Enterprises’ Operations During Times of Crisis. International Journal of Organizational Leadership, 2025; 14(First Special Issue 2025): 201-214. doi: 10.33844/ijol.2025.60473

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