Abstract
The relevance of this topic lies in the growing importance of socially responsible businesses to ensure economic sustainability in the face of modern challenges and shocks. Increasing the level of social responsibility of business is becoming a key factor in building trust, ensuring sustainable development and adapting to change. This study analysed the approach to developing socially responsible businesses in economic instability. The research methodology is based on system analysis, comparative approaches and quantitative modelling to identify effective strategies for implementing social responsibility. The study has identified important factors that influence the formation of socially responsible businesses, including macroeconomic changes, regulatory requirements and public expectations. Capital investments by companies in social programmes have proven to be more resilient to economic crises. The results have been used to develop business recommendations for integrating social initiatives into their corporate strategy. For instance, the use of adaptive models of corporate social responsibility can help reduce risks and enhance competitive advantages. Consequently, applying such an approach can contribute to strengthening a company’s reputation and ability to respond effectively to rapid changes.
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