Abstract
Modern higher education in Ukraine is at a difficult stage of transformation and complex changes. First of all, this can be explained by the fact that a graduate of a higher education institution today must not only be a qualified specialist in their field, but also possess various competencies that are important for success. This will allow them to be not only competitive, but also to form a positive image for their educational institution, which trains specialists in a particular field. In addition, a modern specialist must be versatile, have a certain level of creativity, be able to solve complex issues in an innovative way, and possess critical thinking skills, which means that the quality of training of specialists in various fields is an important aspect. The purpose of the study is to evaluate the effectiveness of innovative teaching methods in higher education by analyzing theoretical materials and studying practical experience in the use of non-traditional approaches in the training of specialists. The significance of the study is also related to the fact that modern higher education in Ukraine is aimed at developing students' digital competencies and forming their skills in working with special professional programs. All of this requires paying attention to the effectiveness of introducing innovations into the learning and educational process, which will allow us to form an idea of the role of the teacher in the implementation of innovative teaching methods. To achieve the purpose of the study, the author analyzed modern information technologies and social platforms used in educational activities to develop various student competencies. In particular, it has been determined that the use of non-traditional approaches to teaching has a positive effect on the formation of original thinking, professional competencies, creative vision, ability to study the material independently, cooperation skills, and the ability to defend one's own position in higher education students. Innovative methods help to form motivation to achieve academic success and professional growth. The study found that the evaluation of the effectiveness of innovative teaching methods in higher education should be carried out systematically, taking into account various factors influencing the indicators.