Abstract
Currently, the prospects of integrating innovative approaches into the system of training future foreign language specialists are being actualized. A special role in this process is assigned to the linguocultural concept of foreign language teaching as a component of the cognitive-linear strategy of forming foreign language competencies in the higher education environment. The purpose of the research is to analyze the potential of the linguocultural approach in foreign language teaching and to determine the best ways to implement it for training future specialists in the modern educational environment. The study is based on a critical analysis of scientific publications in the field of the linguocultural concept of foreign language teaching. The basic principles of its organic integration into the educational process in the higher education environment are determined. The study has established that the linguocultural approach stimulates the development of key competencies of future foreign language specialists, in particular, linguistic and cultural skills, as well as socio-cultural and communicative competencies. The main prerequisites for the effective integration of the proposed approach into the modern educational environment are substantiated. It has been established that new approaches to educational programs positively transform the process of mastering competencies, which forms a deep and lasting interest in language learning. The study proves that the linguocultural strategy of acquiring foreign language competence is based on the implementation of a number of professional functions. The approach makes it possible, through an innovative synergistic strategy of learning activities, to model the concept of educational activity and to integrate cognitive needs into the learning process.
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