Abstract
Although corporate reputation studies are considered the most important intangible resource for organizations that have increased in the last 20 years, it is stated that they have not reached sufficient maturity in the context of internal stakeholders and especially within the scope of antecedents. Therefore, this study aims to quantitatively measure the mediating effect of organizational sacralization on the effect of spiritual leadership behaviors on employees' perceptions of corporate reputation based on the assumption that leadership behaviors are the leading actors of values and radical perceptual changes in organizations. A quantitative research method was used in the study. Research data were collected from 538 white-collar employees. The data were analyzed using SPSS 27.0 and AMOS 26.0 . According to the results of the analysis, spiritual leadership behaviors positively affect employees' perceptions of corporate reputation and organizational sacralization. In addition, organizational sacralization partially mediates the effect of spiritual leadership on the corporate reputation context of resource conservation theory. This research is the first study to determine that employees' corporate reputation can be increased through spiritual leadership and organizational sacralization in the context of resource conservation theory. In addition, the relationship between organizational sacralization and other concepts was tested for the first time in this study.
Keywords
Main Subjects
)