Abstract

Today, the world is full of dramatic changes. Therefore,
the third millennium is known as the era of creativity, innovation, and
entrepreneurship. The pace of useful
innovations and inventions in various fields of scientific, cultural, social,
industrial, and technological is more rapid than at any time in human history. Hence, the current information age is called the
knowledge and ability era. The organizations for their survival require new
ideas as well as exquisite and fresh opinions. Therefore, in order to
organizations can survive and continue their life; in todays turbulent and
changeable world, the spirit of creativity and innovation should be blown at
them. The importance of creativity and innovation is to some extent that human
life and civilization are not simply conceivable without them. This paper aimed
at defining innovation to incorporate creativity and innovation in
organizations.