Keywords : Social Media

The leadership of Knowledge in Organization: The Media Needs of the Audience with Emphasis on Habermas Public Sphere Theory in Media Organizations

Ali Asadnezhad; Nahid Kordi; Ali Jafari

International Journal of Organizational Leadership, 2021, Volume 10, Issue 1, Pages 103-114
DOI: 10.33844/ijol.2021.60520

This study examines Habermas's public Sphere theory in relation to the leadership of knowledge in organizations based on the audience's media needs and prioritizes them. In this study, after conducting library studies and compiling a comprehensive and complete theoretical literature and research background, a questionnaire was designed and distributed among the respondents in line with related research theories and research questions and hypotheses. The data collection method is a survey type. The statistical population of the research consists of cyberspace users. The sample size was determined based on Cochran's formula, and 384 participants were selected using a purposive non-random sampling method. The results showed that the most important effects were Internet access, logical and rational critique of political, economic, social, and cultural issues, two-way and free discussion with government officials on social networks. The results also showed that knowledge leadership has an essential role in promoting organizational knowledge, organizational culture, and knowledge management.  The knowledge management in the organization is done through social networks.