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The leadership of Knowledge in Organization: The Media Needs of the Audience with Emphasis on Habermas Public Sphere Theory in Media Organizations

    Authors

    • Ali Asadnezhad 1
    • Nahid Kordi 2
    • Ali Jafari 1

    1 Department of Communication Sciences, Ardabil Branch, Islamic Azad University, Ardabil, Iran

    2 Department of Communication Sciences, East Tehran Branch, Islamic Azad University, Tehran, Iran

,

Document Type : Research Paper

10.33844/ijol.2021.60520
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Abstract

This study examines Habermas's public Sphere theory in relation to the leadership of knowledge in organizations based on the audience's media needs and prioritizes them. In this study, after conducting library studies and compiling a comprehensive and complete theoretical literature and research background, a questionnaire was designed and distributed among the respondents in line with related research theories and research questions and hypotheses. The data collection method is a survey type. The statistical population of the research consists of cyberspace users. The sample size was determined based on Cochran's formula, and 384 participants were selected using a purposive non-random sampling method. The results showed that the most important effects were Internet access, logical and rational critique of political, economic, social, and cultural issues, two-way and free discussion with government officials on social networks. The results also showed that knowledge leadership has an essential role in promoting organizational knowledge, organizational culture, and knowledge management.  The knowledge management in the organization is done through social networks.

Keywords

  • Leadership of Knowledge
  • Knowledge sharing
  • Media Needs
  • Public Sphere
  • Social Media
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International Journal of Organizational Leadership
Volume 10, Issue 1
January 2021
Page 103-114
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  • Article View: 862
  • PDF Download: 799

APA

Asadnezhad, A. , Kordi, N. and Jafari, A. (2021). The leadership of Knowledge in Organization: The Media Needs of the Audience with Emphasis on Habermas Public Sphere Theory in Media Organizations. International Journal of Organizational Leadership, 10(1), 103-114. doi: 10.33844/ijol.2021.60520

MLA

Asadnezhad, A. , , Kordi, N. , and Jafari, A. . "The leadership of Knowledge in Organization: The Media Needs of the Audience with Emphasis on Habermas Public Sphere Theory in Media Organizations", International Journal of Organizational Leadership, 10, 1, 2021, 103-114. doi: 10.33844/ijol.2021.60520

HARVARD

Asadnezhad, A., Kordi, N., Jafari, A. (2021). 'The leadership of Knowledge in Organization: The Media Needs of the Audience with Emphasis on Habermas Public Sphere Theory in Media Organizations', International Journal of Organizational Leadership, 10(1), pp. 103-114. doi: 10.33844/ijol.2021.60520

CHICAGO

A. Asadnezhad , N. Kordi and A. Jafari, "The leadership of Knowledge in Organization: The Media Needs of the Audience with Emphasis on Habermas Public Sphere Theory in Media Organizations," International Journal of Organizational Leadership, 10 1 (2021): 103-114, doi: 10.33844/ijol.2021.60520

VANCOUVER

Asadnezhad, A., Kordi, N., Jafari, A. The leadership of Knowledge in Organization: The Media Needs of the Audience with Emphasis on Habermas Public Sphere Theory in Media Organizations. International Journal of Organizational Leadership, 2021; 10(1): 103-114. doi: 10.33844/ijol.2021.60520

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