Abstract
Supply chain consists of all integrated activities that bring products to markets in the right
time, at the right place while creating value added in order to satisfy customers. The
performance of all activities in the supply chain requires the cooperation and coordination of
complex processes across all members in organizations. Successful supply chain
management relies on great leaders, who can communicate with their supply chain members
and encourage feedback systems to improve the workplace environment. The leaders have
the principal goal of making use of modern, scientific, technical and innovative methods in
the implementation of tasks and activities. Therefore, the aim of this study was to investigate
key factors affecting visionary leadership in the context of Thai manufacturing industry.
Data were collected using survey questionnaires administered to supply chain managers in
each manufacturing company located in industrial estates across the country. A total of 500
valid questionnaires were received and analyzed using structural equation modeling. The
results revealed that communication skill had the highest impact on visionary leadership,
followed by organization climate and creativity. The study outcome could be to the benefit
of managers, who strive to generate visionary leadership and realize how important it is to
incorporate communication skills as one of the most powerful instruments to improve
leadership
)