Abstract

The digital technologies development and widespread in economy and social sphere led to
serious labor nature changes and appearance new problems in labor market. The avalanche
like information flows growth, complication of production and technological processes
requires countries to use actively as possible the advantages of new technologies in order to
increase the competitiveness of their economies. The analysis of digital technologies impact
on modern business processes in manufacturing and services sectors revealed the changes in
functions and requirements for employees’ knowledge, skills and competencies. This
necessitates the search for new approaches to the labor organization, modification the forms
and social and labor relations content within the company and the labor market as well.
Thanks to modern technologies, opportunities are opening up for creating new jobs,
increasing productivity and production efficiency, and new industries and specialties
emergence. New digital technologies-based production business models need workers with
professional as well as developed cognitive and socio-behavioral skills in complex problem
solving, logical thinking, teamwork, and the ability to adapt to changing conditions and
circumstances. The skills are acquired through learning lifelong. In industrialized countries,
including Russia, as the conducted studies indicated employment becomes more flexible, but
less stable in connection with the business digitalization. In this regard, the authors propose
the measures to ensure the companies personnel potential development, the labor force
competitiveness increase in response to the global technological changes’ challenges