Canadian Institute For Knowledge Development
  • Register
  • Login

International Journal of Organizational Leadership

Notice

As part of Open Journals’ initiatives, we create website for scholarly open access journals. If you are responsible for this journal and would like to know more about how to use the editorial system, please visit our website at https://ejournalplus.com or
send us an email to info@ejournalplus.com

We will contact you soon

  1. Home
  2. Volume 6, Issue 2
  3. Authors

Current Issue

By Issue

By Subject

Keyword Index

Author Index

Indexing Databases XML

About Journal

Aims and Scope

Editorial Board

Indexing and Abstracting

Related Links

Peer Review Process

News

An investigation of the factors effective in human resources branding and its effect on the reputation and brand of insurance industry

    Esmaeil Rashidi Ghassem Farajpour Khanaposhtani

International Journal of Organizational Leadership, 2017, Volume 6, Issue 2, Pages 308-322
10.33844/ijol.2017.60271

  • Show Article
  • Download
  • Cite
  • Statistics
  • Share

Abstract

Internal branding is a novel strategy focuses on brand equity
to ensure that the staff aim at improving
the organizational reputation. Since the
staffs are able to considerably effect the customers
purchase behavior, they have a key role in establishing the reputation. In this
regard, human resource branding can improve the competitive aspects of
organizations. Inspiring of this fact, the current research concentrates on the insurance industry and addresses to identifying
the important factors in human resource branding and its effects on reputation/brand
in the mentioned area. For this aim, data are gathered from different Insurance
branches in Alborz province and model confirmation is conducted based on the
structural equations modeling and confirmatory factor analysis. After model
confirmation, the experiments affirm that the human resource process has a direct effect on the competency, commitment and
satisfactory. Subsequently, it is admissible that the three mentioned factors
have a direct effect on reputation.
Keywords:
    Brand Human Resources Branding Human Resources Processes Commitment Satisfaction Competency
  • PDF
  • XML
Esmaeil Rashidi, Ghassem Farajpour Khanaposhtani (2017). An investigation of the factors effective in human resources branding and its effect on the reputation and brand of insurance industry. International Journal of Organizational Leadership, 6(2), 308-322. doi: 10.33844/ijol.2017.60271
Esmaeil Rashidi; Ghassem Farajpour Khanaposhtani. "An investigation of the factors effective in human resources branding and its effect on the reputation and brand of insurance industry". International Journal of Organizational Leadership, 6, 2, 2017, 308-322. doi: 10.33844/ijol.2017.60271
Esmaeil Rashidi, Ghassem Farajpour Khanaposhtani (2017). 'An investigation of the factors effective in human resources branding and its effect on the reputation and brand of insurance industry', International Journal of Organizational Leadership, 6(2), pp. 308-322. doi: 10.33844/ijol.2017.60271
Esmaeil Rashidi, Ghassem Farajpour Khanaposhtani An investigation of the factors effective in human resources branding and its effect on the reputation and brand of insurance industry. International Journal of Organizational Leadership, 2017; 6(2): 308-322. doi: 10.33844/ijol.2017.60271
  • RIS
  • EndNote
  • BibTeX
  • APA
  • MLA
  • Harvard
  • Vancouver
  • Article View: 359
  • PDF Download: 445
  • LinkedIn
  • Twitter
  • Facebook
  • Google
  • Telegram
  • Home
  • Glossary
  • News
  • Aims and Scope
  • Privacy Policy
  • Sitemap

 About Publisher

This journal is licensed under a Creative Commons Attribution 4.0 International (CC-BY 4.0)

Powered by eJournalPlus