Keywords : Digital transformation

The Importance of Leadership in the Time of Covid-19: The Example of Turkish Health Minister Fahrettin Koca’s Youtube Shares

Ümmügülsüm Korkmaz Buluş; Metin Işık; Muzaffer Musab Yılmaz; Berkay Buluş

International Journal of Organizational Leadership, 2022, Volume 11, Issue Special Issue 2022, Pages 51-63
DOI: 10.33844/ijol.2022.60339

Leadership is an important parameter in the healthcare field. The need for a leader with digital skills in the context of social transformation and digitalization has become more important, especially during the Covid-19 pandemic. This study discusses the leadership of the Minister of Health of the Republic of Turkey, Fahrettin Koca, in the context of digital environments during the pandemic. The reason for choosing Minister Koca as the leader is that he undertook the responsibilities of informing, persuading, and guiding citizens about the Covid-19 Pandemic. Koca has impressed the citizens of the Republic of Turkey with the shares he made from digital media at regular intervals with his rhetoric, knowledge, and vision. The aim of the study is to reveal how transformational leadership in the field of health is applied in digital environments after the Covid-19 in Turkey. Press meetings held by Minister Koca were evaluated based on transformational leadership categories to raise public awareness in the digital environment. In this qualitative research, the data were obtained from the official Youtube account of Minister of Health Koca. The data were evaluated by content analysis method using the MAXQDA program. The phenomenon of digital leadership after Covid-19 was discussed through digital transformation and leadership theories. As a result of the study, it was seen that Health Minister Koca have transformational leadership capability at both individual and organizational level.

Real-Time Data Analysis (RTDA) and Proposed Innovative Business Models: A Conceptual Study of the Tourism Industry

Erdem Aktaş; Avşar Kurgun; Emir Ozeren; Berk Kucukaltan

International Journal of Organizational Leadership, 2022, Volume 11, Issue Special Issue 2022, Pages 4-20
DOI: 10.33844/ijol.2022.60336

The paper discusses the importance of Real-Time Data Analysis (RTDA) with innovative fluid business models for the tourism industry. The study uses a conceptual approach to identify innovative fluid tourism business models and their relationships with RTDA based on the problematisation of the crucial need for a holistic, macro understanding of the tourism ecosystem approach rather than framing the issue from a micro point of view. The paper highlights that the current digital era makes it no longer possible for the tourism ecosystem stakeholders to use static models that collect, store, analyse data and make decisions accordingly. Innovative business models should be fluid structural models that use instant data and provide continuous, multiple, and variable decisions with RTDA. The real-time analysis of macro (e.g., countries), meso (e.g., destinations), and micro (e.g., tourists) data obtained from the tourism ecosystem is vital for innovative business models which facilitate the offerings of individualised services and provide increased cooperation between stakeholders using open innovation opportunities in the ecosystem. To date, the tourism industry has not adequately grasped the outcomes and benefits of big data analytics (BDA). While a growing body of literature on big data has focused extensively on technical aspects (e.g., infrastructure, intelligence, and analytical tools), the issue of how and under what conditions BDA can generate value and impacts for various stakeholders involved in the tourism ecosystem remains largely underexplored. Thus, this paper fills this void by being among the first attempts to conceptually explain and propose unique, innovative fluid business models and RTDA in three specific areas in the tourism and hospitality context.