Keywords : Competitive Advantage

Organizational agility and HRM strategy: Do they really enhance firms’ competitiveness?

Nibedita Saha; Aleš Gregar; Petr Sáha

International Journal of Organizational Leadership, Volume 6, Issue 3, Pages 323-334
DOI: 10.33844/ijol.2017.60454

This article intended to emphasize and explicate the conceptual framework of organizational agility that discusses organizational spirit, capability, flexibility, nimbleness, and speediness. Whereas, the key activities of HR specialists involved in operational matters are progressively observed as a source of competitive advantage in today’s severely competitive and fast changing markets. Similarly, it has been a competitive marketplace expansion; thus, nowadays, the situation is really difficult to enhance sustainable growth for the firms’ side. Hence, the purpose of this article is to reveal that HR strategy enables organizations or firms to understand the value of internal and external customers, knowledge of competitors, products, technology, and sources of competitive advantage. It is all important to ascertain that the success of a business is founded along the belief that an organization achieve competitive advantage by making use of its people adequately and efficiently. Therefore, this article exemplifies some research propositions that how firms can respond rapidly and flexibly to the changing environment without facing market turbulence. Following this, the research aims to understand whether organizational agility and value of HR can really create a difference and influence on business performance. Finally, the result of this study highlights the importance of organizational agility and human resource’s effectiveness which have an influence on enhancing organizational performance and competitive abilities.

The relationship between job rotation and duty commitment of employees: A case study among employees of Islamic Azad University, District 13

Davar Abouzari Arasi; Mohammad Bagher Alizadeh Aghdam

International Journal of Organizational Leadership, Volume 5, Issue 2, Pages 87-95
DOI: 10.33844/ijol.2016.60356

Organizational commitment is very important, as it can lead to competitive advantage and financial success and it is considered a key of competitive advantage. Duty commitment is a dimension of organizational commitment and it refers to the employee’s sense of obligation to remain in the organization. In this dimension of commitment, individuals consider their responsibility to continue working in organization and thereby, discharge their duties to organization. An approach to improve duty commitment is job rotation, because an individual will work with interest, the gap between individual objectives and organizational objectives will be narrowed and organizational commitment will be increased. The main subject in this study is to answer the question that how is the relationship between job rotation and duty commitment of employees of Islamic Azad University, district 13? This study is applied and descriptive in terms of objective and is conducted by surveying. The statistical population of this study includes non-academic staff members of Islamic Azad University. Pearson correlation coefficient is used in data analysis and results indicated that there is a significant correlation between job rotation and affective duty commitment.