Keywords : Normative Commitment


Effects of occupational commitment on corporate reputation: An empirical test for a hospital case in North Cyprus

Pinar Kurd; Tolga Medeni; Tunç Medeni; Mustafa Sagsan

International Journal of Organizational Leadership, Volume 6, Issue 1, Pages 17-31
DOI: 10.33844/ijol.2017.60297

The reputation of a corporation in its stakeholders’ eye
is a very important factor which opens the doors to be privileged and
successful by creating awareness in a business environment where the competition
is high. The most important stakeholders which influence reputation is
employees who have an important role for the corporation to survive. Each
occupation requires a high commitment. However, individuals working in the
health field have a priority according to other fields. The purpose of the
study is to reveal the relationship between occupational commitment and corporate
reputation of healthcare staff. The dimensions of occupational commitment of a
private hospital employees was examined and their perception in terms of their
own corporate as employees was measured. In conclusion, it was concluded that
the affective commitment highly affects the social environment of the business
environment, product performance, and vision leadership, which are some of the
dimensions of the corporate reputation and were grouped as a result of the
measurement. In addition, it was found out that the dimensions of  corporate reputation can be reduced by being
collected under different titles.