Issue 1


MEDIA AND INCREASING PUBLIC TRUST IN MODERN IRAN: A CONCEPTUAL MODEL

Habib Ebrahimpour?; Ali Khaleghkhah?; Mohammad-Bagher Sepehri

International Journal of Organizational Leadership, Volume 1, Issue 1, Pages 1-12
DOI: 10.33844/ijol.2012.60228

Public trust is one of the social capita als that can lead to integration in social systems. Trust linnks the citizens to organizations and institutions whic ch are representing them and in this way it increases s a government’s legitimacy and effectiveness. In the e communications industry nothing is more important than making the public trust the media. So building t trust and reflecting the facts on social, political and eco onomical issues is one of the essentials of media wor rk. Hence, this study set out to investigate the effectiive factors which contribute to increasing public trust ttoward media and to give a conceptual model for it in I Iran. In this sense, these questions were posed: what is s public trust and what is media trust? What are the ef ffective factors on each of these trusts? What appropri iate models can there be for achieving public trust for a media in Iran? Finally, at the end some suggestions are given based on the 5 effective factors of public trus st for media which can be manipulated to enhance media a trust in modern Iran.

CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS STRATEGIES

Rozitta Chittaie

International Journal of Organizational Leadership, Volume 1, Issue 1, Pages 13-22
DOI: 10.33844/ijol.2012.60210

Changes in the current competitive e environment, increasing simplicity of penetrating into the
competitive market, and rapid grow wth of information technology are of motives for pe erforming
activities in such an environment (6 69). Pursuing the objective of improving customer relaationship, some companies, today, step into rapid and instant development of their markets (44 4). These companies, adopting customer relatio onship management systems, can earn and retain their c customers loyalty. Consequently, designing cus stomer relationship management strategies can lead t to market protection, customer value increase, and greater customer satisfaction opportunities for co ontinuous promotion of the enterprise (43). Acccordingly, regarding the complexity and the variety of strategies associated with managing a business, , information-related capability seems to be a vital and d essential capability for earning profit from ccompanies activities and competition with peers (69)). Hence, information and relations are employe ed for managing the firms as vital tools for seizing opp portunities and tackling future issues. Given the iinformation only employed to support a company’s per rformance making crucial decision about surrrounding environment, increasing competitive abilityy of the enterprise will be extremely difficult for the company (68). Moreover, since increase of co ompetitive ability is accompanied by making gre eater profit for trade, methods of raising competitive abiility is an interesting and critical issue. Thereforre, fostering unity in the interrelated sectors through infformation technology, cost reduction, and deve elopment of low-level relations with customers, compaanies can achieve greater profitability (69).

PATTERNS FOR IDENTIFYING APPROPRIATE KNOWLEDGE MANAGEMENT STRATEGIES IN ORGANIZATIONS

Khadijeh Salmani

International Journal of Organizational Leadership, Volume 1, Issue 1, Pages 23-32
DOI: 10.33844/ijol.2012.60359

Today, striving to find an efficient way for developing or identifying appropriate knowledge
management strategies in organizations has become so critical that has attached information pyramids
in organizations a great importance, and has highlighted lack of trained and skilled staff as a serious
problem. On the other hand, having more flexibility at workplace, offering better service and fulfilling
customers demands require a strategy for managing knowledge and its consequences. Knowledge
management enables a wide range of different strategies and methods for identifying, creating and
sharing knowledge in organizations. This deep insight includes individuals and organizations’
experience and knowledge and understanding it helps the organization respond to both internal and
external stimuli and act in harmony. One fact which has seemingly achieved consensus is the need for
different strategies of knowledge management. Among the wide range of various and often unclear
knowledge management strategies one can choose a strategy in a specific situation. The aim of
knowledge strategy is to respond to strategic questions which emphasize competitive intelligence and
internal knowledge retrieval systems.